For HVAC · Plumbing · Electrical

Run the business from your phone. Dana does the rest.

Calls answered, jobs booked, estimates signed, cards tapped, parts ordered, trucks tracked and books kept — by AI and automation, so you spend less time in the office and more time on the beach.

Data And Natural-language Automation — just say what you need.

Sign in

With your mobile number. We'll send you a code.

Everything a service company runs on.

Built for owners who'd rather not run software. Your team uses the Dana app on iPhone or Android; you manage it all from yours.

Office

Calls, booking, dispatch

An AI receptionist answers every call, books the visit and sends the right tech. Customers can also book on the website or by WhatsApp.

In the field

Estimates, signatures, payment

Capture the need, build good-better-best estimates, get a signature, email the contract, and take card (tap to pay), ACH or cash on the spot.

Money

Books that keep themselves

Bank feeds through SimpleFIN, payments through Stripe, employee cards, receipts matched automatically. Your accountant gets clean books.

Warehouse

Parts and inventory

Snap a receipt, a packing slip or a shelf label — Dana reads it. Shelf barcodes track where every part lives; reorders go out to your vendors.

Fleet

Trucks and drivers

Live locations, mileage, fuel, service, insurance and accidents in one place, with reminders before anything lapses.

Switching

Leave ServiceTitan gently

We copy your customers, jobs, invoices, price book, employees and inventory, and keep them in sync until the day you switch.

Use the AI you already like.

Dana speaks MCP, the open standard AI assistants use to take actions. Add Dana to ChatGPT or Claude with one link and ask for reports, approve estimates or reschedule jobs in plain English. Owners, employees and customers each see only what they're allowed to.

Or just message Dana on WhatsApp — it knows whether it's the owner, a tech, or a customer writing.

How did we do this week, and who's free tomorrow morning?
$48,210 invoiced, $41,900 collected, 3 estimates waiting on signatures. Carlos and Mike are open 8–11 tomorrow.
Send Mike to the Hendersons' AC call and text them he's coming.
Done. Mike is booked 8:30 at 74-200 Fairway Dr; the Hendersons got a text with his photo and arrival window.

Simple pricing.

Per company, by the number of field technicians. Office staff, managers and the owner are always free.

Starter

$299/month
  • Up to 3 field techs
  • Jobs, estimates, signatures, payments
  • Books with bank feeds
  • WhatsApp + website assistant

Pro

$699/month
  • Up to 10 field techs
  • Everything in Starter
  • Warehouse, parts ordering, fleet
  • AI phone line ready, MCP for your AI

Scale

$1,299/month
  • Up to 25 field techs, then $39 each
  • Everything in Pro
  • Multiple locations
  • Priority changes and custom reports

Card payments: Stripe's rate plus 0.5%, paid out to your bank by ACH (or straight to your own Stripe account). AI phone minutes are billed at cost plus 15%. Moving from ServiceTitan: $1,500 one-time, waived on annual plans. Annual plans get two months free.